Modelo Memphis
Since moving to NYC I couldn’t help but notice all the trash that floods through the city; it seemed almost daily that I’d see a bag drifting effortlessly through the air. Normally I would consider myself a painter, but for the Material Lab Prize however, I designed a typeface using recently banned plastic bags. I sculpted the bags using only tape on a blank black sheet of paper. Attached I have an image of a sculpted letter. I also have provided 2 cleaned up letters at full scale so one can see the beauty the bag brings when scanned onto the computer. Inspired by the typeface “Memphis”, I have cleverly named mine “Memphis Mold” playing into the name of the typeface, and the actual act of how the letters where created. I also wanted to use the letters in a design; this year I have learned a lot about the Dada art movement and very much admire their handbills/posters. I attached a poster that I have created in response to the backlash to the bag ban. Despite the backlash being hushed now by the recent pandemic, I can assure you this poster was fitting at the time. The poster is put together by images and items I either created or found in the streets wandering. I used my typeface in conjunction with additional typefaces, including Comic Sans and Bodoni 72. I did use a comic book I had found while walking home. It’s a Josie and the Pussycat Dolls. I blanked out the faces and used it as a meme to play into my poster. The hierarchy of the poster was meticulously considered and even the clock striking midnight on top of a reusable bag was used to further the idea. I wanted to flood this poster with double meaning, whether that be with how images play together or how text is read side by side.